WiFi Analytics – Purple provides rich analytics about customer behaviour in physical spaces. Similar to web analytics, Purple captures footfall, passers-by, conversion and bounce rates, dwell times, return visits and frequency; a snapshot of what you need to know, to understand your venue.
Presence Analytics – This technology allows venues to gauge footfall by identifying the number of devices on site, even if they are not logged in to the WiFi. It also tells the venue how many times a device (and therefore a customer) has visited the store and their dwell time.
Location Analytics – Purple includes RSSI data in the system, allowing venues to see the detail of people’s pathways through the store, their entry and exit points. The insights gained allow venue owners to make decisions based on this data. For example, the position of sales displays can be adjusted when a common pathway through the store is identified.
WiBeacons – Purple WiBeacon sensors represent a breakthrough in location technology. They provide a cost-effective, viable alternative to Bluetooth location technology. Not only does a WiBeacon infrastructure enable accurate location information, the sensors can be powered over USB or PoE so no swapping out batteries.
API – The API facilitates daily tasks like automating provisioning for new venues, hardware and other administrative elements or wholesale pulling back of data into back-end systems such as CRM, ERP, Loyalty and BI. Your existing data can be enriched by the wealth of additional intelligence you will have about your customers and venues with Purple.